Sustainability in Apparel Retail: Myth or Marketing Strategy?
Sustainability has become a catchphrase in the apparel retail industry, with brands touting eco-friendly practices, sustainable materials, and ethical production processes. But behind the greenwashed marketing campaigns, many argue that sustainability in apparel retail is more of a myth than a reality—an attractive strategy designed to appeal to the growing base of environmentally conscious consumers. […]
Influence of Smart Clothing on the South Asian RMG Sector
The fashion industry is undergoing a significant transformation, driven by advancements in innovative collaborations. As consumers become more tech-savvy, the demand for smart clothing is skyrocketing, prompting brands to integrate advanced technologies into their apparel. This shift not only enhances the consumer experience but also revolutionizes the manufacturing processes, especially in key hubs like India, […]
