Embracing Sustainability: How Global Sports Brands Are Leading the Way

In today’s world, sustainability isn’t just a buzzword—it’s a necessity. As consumers become more eco-conscious, global sports brands like Nike, Puma, and Adidas are stepping up their game by embracing sustainable practices and materials in their products. Here’s a closer look at how these brands are making a difference and setting ambitious net-zero targets:   […]

Elevating Sustainability: Inside Nike’s Environmental Apparel Tool

It is a component of Nike’s strategy to integrate sustainability into product design, which would help the design and product development team to make informed decisions that reduce the environmental impact of their products. It is a part of Nike’s broader sustainability initiatives, leveraging data and insights to drive more sustainable material choices and design […]

Potential of Generative AI in India’s Fashion Landscape

Introduction   The fashion industry in India is currently experiencing a significant transformation with the integration of generative artificial intelligence (AI). This transformation is marked by promising figures, with the market projected to soar to approximately USD 1,475.4 million by 2032, showcasing a remarkable growth rate from USD 69.0 Mn in 2022, growing at a […]