Bracketing in Retail: A Strategic Pricing Approach

According to a 2022 survey by customer-experience platform Narvar, nearly two-thirds of shoppers reported bracketing their purchases. And the trend is becoming more and more of the norm with 15% of shoppers saying that bracketing is just how they shop now. But why? Well, in short, bracketing is really convenient. Bracketing effectively gives customers the ability to bring […]

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