Embracing Sustainability: How Global Sports Brands Are Leading the Way

In today’s world, sustainability isn’t just a buzzword—it’s a necessity. As consumers become more eco-conscious, global sports brands like Nike, Puma, and Adidas are stepping up their game by embracing sustainable practices and materials in their products. Here’s a closer look at how these brands are making a difference and setting ambitious net-zero targets:   […]

Potential of Generative AI in India’s Fashion Landscape

Introduction   The fashion industry in India is currently experiencing a significant transformation with the integration of generative artificial intelligence (AI). This transformation is marked by promising figures, with the market projected to soar to approximately USD 1,475.4 million by 2032, showcasing a remarkable growth rate from USD 69.0 Mn in 2022, growing at a […]