Mass Brands Hiring Creative Directors: The Strategic Move Towards Differentiation and Innovation
In an increasingly competitive retail landscape, mass brands are continuously seeking ways to stand out in the eyes of consumers. Traditionally known for affordability, accessibility, and practical design, mass-market brands recognize the importance of innovation and emotional connection to develop brand loyalty. One powerful way they are doing this is by hiring high-profile creative directors, […]
Retail Store vs. Online Sales for High-End Customised Garments: Where Should a Startup Brand Focus?
Launching a startup in the high-end fashion space is always an exciting journey. When your garments are priced above INR 10,000, the stakes are higher, and so are the expectations from your target audience. For such a niche, customized product, startups often face a critical question: should they focus more on retail store sales/marketing or […]
The Future of Apparel Manufacturing: Why Industrial Engineering and Operational Excellence Matter
The apparel manufacturing industry is experiencing rapid transformation. Increased consumer demand for higher quality, faster delivery, and more sustainable practices puts intense pressure on manufacturers to optimize their operations. Two disciplines that play vital roles in addressing these challenges are Industrial Engineering (IE) and Operational Excellence (OpEx). While both aim to enhance efficiency and reduce […]
The Role of Artificial Intelligence (AI) in Apparel Industry for Cost Minimization
Artificial Intelligence (AI) is playing an increasingly vital role in the apparel industry, allowing companies to streamline operations, reduce costs, and improve efficiency without compromising quality. By automating various tasks, AI helps businesses save on labor costs and enhance productivity. This automation ranges from managing inventory to the design and manufacturing processes, which traditionally require […]
Overcoming Employee Retention Challenges in Vietnam’s Garment Industry
Vietnam’s garment industry has been a pivotal force in the global textile and apparel market, emerging as one of the top three largest apparel exporters worldwide. In 2023, the industry achieved an export value of over $40 billion, and the forecast for 2024 aims even higher, with targets set at $44 billion. Despite this remarkable […]
Reflections from the Frontlines: The Road Under Construction
“The road to success is always under construction.” Lily Tomlin. As I sit down to reflect on my career, I find myself hesitating. With nearly 24 years in the industry, many might say it’s time to look back, but I feel as though I’ve only just begun to scratch the surface of what there is […]
The Future of India in Smart Textiles and Functional Wearables: A Data-Driven Perspective
India is uniquely positioned to become a leader in the smart textiles and functional wearables market, a sector poised for exponential growth globally. The convergence of India’s robust textile industry with its expanding tech ecosystem, government support, and a large domestic market offers promising opportunities. Let’s delve deeper into the potential future of India in […]
Employee Retention in Bangladesh’s Garment Industry
As the heartbeat of Bangladesh’s economy, the garment manufacturing industry plays a vital role in the country’s development and its global reputation. Yet, despite its economic might, the industry grapples with a persistent challenge: employee turnover. Retaining skilled workers is no longer just a human resources concern; it’s a business imperative that directly impacts productivity, […]
Artificial Intelligence in Fashion: Trend Prediction, Clothing Design, and Personalized Recommendations
To succeed in the ever-changing fashion market, it is critical to foresee trends, produce unique designs, and adapt to client preferences. The emergence of artificial intelligence (AI) is transforming the industry, allowing designers, merchants, and brands to innovate in previously inconceivable ways. AI has evolved into a vital tool in the fashion industry, from trend […]
Global Marketing for Bangladesh’s Garment Industry
Introduction Bangladesh’s garment manufacturing industry has been the cornerstone of the nation’s economic success story. It’s not just about churning out clothes; it’s about creating millions of jobs, driving growth, and now, weaving a new path towards becoming a proactive player in the global fashion arena. The industry’s strength lies in its skilled workforce, honed […]
