“Mastering Inventory for India’s Online Fashion Brands: Challenges, Seasonal Trends, and Proven Solutions”
India’s online fashion sector is booming, projected to grow at a rate of 19% CAGR between 2023-2028. With the industry’s rapid expansion, inventory management has become a critical success factor for e-commerce fashion brands, and yet, it’s one of the most complex and challenging areas to master. For brands to scale and compete in India’s […]
Retail Store vs. Online Sales for High-End Customised Garments: Where Should a Startup Brand Focus?
Launching a startup in the high-end fashion space is always an exciting journey. When your garments are priced above INR 10,000, the stakes are higher, and so are the expectations from your target audience. For such a niche, customized product, startups often face a critical question: should they focus more on retail store sales/marketing or […]
