Exploring Green Marketing in the Apparel Industry
Introduction to Green Marketing: In today’s dynamic business landscape, sustainability has emerged as a fundamental pillar driving strategic decisions, particularly within the apparel industry. Green marketing, deeply rooted in principles of environmental stewardship and social responsibility, has evolved into a potent tool for brands aiming to align with the values of their environmentally conscious consumer […]
Stealth Fashion: Art of Embracing Minimalism
Introduction In the world of high fashion, where fancy and expensive things are common, a new trend is gaining popularity. It’s called “Stealth Fashion,” and it’s all about keeping things simple. Instead of flashy logos and big brands, this trend focuses on quality and simplicity. Understanding Stealth Fashion Stealth Fashion is about looking good without […]
The Fabric of Fashion: Exploring the Impact of Sampling Units in Garment Factories
Introduction: Sampling is a crucial step in the process of manufacturing clothing that significantly impacts order confirmation and customer satisfaction. The quality and responsiveness of the samples offered mostly influence buyers’ decisions to buy; hence the sampling phase is an important aspect of fashion merchandising. This stage is essential for converting the notions, perspectives, and ideas of fashion […]
Bangladesh’s Textile & Apparel Industry towards Global Leadership
Global industry overview The global textile and apparel industry is one of the largest and most dynamic sectors in the world economy, generating trillions of dollars in revenue and employing millions of people. According to the World Trade Organization (WTO), the industry accounted for about 4% of the world merchandise trade in 2019. The industry […]
Solar Energy: Transforming RMG Manufacturing of India
The integration of solar power plants in apparel manufacturing marks a vital move towards sustainable production, aligning with global carbon emission reduction efforts. This involves addressing energy-intensive processes, exploring various advantages, and considerations tied to solar installations in apparel manufacturing facilities. In the current context, challenges arise from widespread fossil fuel use for electricity, contributing […]
Fashion’s Thorny Makeover: Cactus Leather Takes Center Stage in Sustainability
Cactus leather is transforming the fashion landscape, offering a sustainable and eco-friendly alternative that has garnered attention for its cruelty-free approach. Derived from the prickly pear cactus, this groundbreaking material presents numerous benefits: Lower Carbon Footprint: Cactus leather stands out with a significantly reduced carbon footprint compared to traditional leather and synthetic fabrics. This makes it […]
Charting the Path Forward: Sustainable Fashion’s Evolution
Introduction The fashion business has seen a dramatic change in the last several years as a result of growing consumer attitudes and environmental concerns, leading to a shift towards sustainability. Fashion has evolved as a focal point for change as the world realizes how urgent it is to address climate change and its effects. This […]
Vietnam’s RMG Sector and the Vision 2030 Strategy
Introduction Vietnam’s garment manufacturing sector is aiming for a $100 billion export target by 2030, known as ‘Vision 2030’. The plan includes significant investments in modernising infrastructure, enhancing workforce skills, and adopting sustainable practices. The government and industry stakeholders are collaborating to create a favourable business environment that attracts foreign investment and nurtures domestic enterprises. […]
